Search results

In this interview, Paul Vaughan, Commercial Director of the Rugby Football Union (RFU), focuses on the challenges and opportunities that the sports industry faces from the transnational flow of capital, people, goods, services and images. Vaughan highlights the importance, even for an organisation keyed on the promotion, celebration and success of national identity, of engaging with and negotiating with the presence of transational organisations, institutions and movements.

Accounting information is essentially multivariate and the relationships among variables may be difficult to establish. Differing multivariate information presentation methods may impact on the quality of the decisions made by users. Existing studies in this area have given scant attention to differences between individual users, despite earlier suggestions from the second author of this paper that both gender and personality might impact on information processing. This study focuses on the interaction of the decision maker (addressing issues of gender, personality, cognitive style and ability) with the data presentation method (including tables, graphical and pictorial methods) in the management decision making process. The paper reports on experiments conducted with respondents of varying degrees of accounting sophistication, using a failed/non‐failed decision environment. Results provide support for the use of graphical and pictorial methods as means of representing data for this decision task, while also identifying the influence of gender, spatial ability and tolerance of ambiguity. These findings have implications for the matching of information presentation with the characteristics of the decision maker in management decision making.

Advancements in information technology and graphics software mean that colour graphics are an increasingly important part of the communication of business operations and corporate reporting. Unfortunately, the research literature on the effects of colour graphics on decision performance is sparse, and lends only limited and qualified support to the claims often made for colour coded graphics. There has been no research in the accounting environment of the impact of non‐redundant colour graphics (i.e. those not complemented by numerical or pattern support) on decision‐making performance. The existing literature suggests that gender, task complexity, field dependence and time constraints will all impact on the effectiveness of the use of colour, so this paper reports the results of a laboratory experiment designed to assess the interaction effects of non‐redundant colour coding in bar charts with information complexity, and with gender. A multivariate bankruptcy prediction decision is the task environment. Non‐redundant coding, rather than redundant coding, is used in this paper, to force subjects to use the actual colour coding in their decisions and in order to evaluate the effects of colour coding more fully. The results suggest that proponents of colour graphics must qualify their claims. Colour graphics improve decision making, though their impact is significant only when information complexity is low, and then for female subjects only.

Examines the recent research on advertising in mainland China over the 1979‐1998 period. Suggests that findings show a sustained effort in academic research/publications on advertising in China is in the early stage of its development and whilst many areas have been researched, there are many more yet to be touched. Concludes that the research is seldom based on established theoretical or conceptual framework and the research methods and types of analysis used have not been very advanced when compared to general advertising research.

Relationship marketing is widely regarded as effective in developing competitive advantage. But views on exactly what activities constitute relationship marketing may differ in various cultural settings. In‐depth interviews with account managers in commercial banks in Hong Kong yielded a list of activities considered critical to building relationships. In a following survey, account managers in Asian banks rated the importance of the various social activities higher than did account managers in Western banks, although all respondents were ethnic Chinese. The Western banks rated business activities more important than did the Asian banks. Factor analysis shows that managers in Western banks perceive dimensions of business activities consistent with recent thinking about relationship marketing. Respondents in the Asian banks do not view social activities and business activities to be distinct, nor do they distinguish strongly differentiated dimensions of business activity elements.

Argues that successful exporting to East Asian markets requires a good understanding of local conditions. One important issue is how consumers decide on products and how they view products from various countries. Hong Kong is representative of newly affluent markets which are growing throughout East Asia. In the beer market, Hong Kong consumers choose brands based on quality characteristics, especially taste. Other important aspects include the beer′s image and the country‐of‐origin. Brand loyalty is strong. Price is relatively unimportant to most consumers. Many beer drinkers believe that German beer is the best, though they may not always buy beer from Germany.

Women’s current high levels of education and participation in the labor force have focused attention on their changing lifestyles and consumption patterns, which create a challenge to marketers who are desperate to explore this new market opportunity. This study investigates the significance of the emerging roles of Chinese women in Hong Kong to marketers and also helps to identify some common roles held by Hong Kong females, who are influenced by Chinese and western cultures. Through personal interviews, data were collected in the form of a structured questionnaire from a sample which consisted of 1,000 Chinese females randomly selected in Hong Kong – one of the most important cities in Southern China. This study successfully segmented Hong Kong’s females into three different groups based on six female role orientation dimensions: individualists, traditionalists, and pro‐docietalists. These three groups were found to be statistically significant in demographic characteristics, such as age, educational level, martial status, and number of children, as well as in consumption values associated with purchase decisions. Implications were drawn for marketing practitioners and directions for future research were provided.

The purpose of this study was to examine the preservice educational narratives of Black English teachers in an effort to determine their experiences within teacher education programs with assigned white cooperating teachers.

Drawing upon Black storytelling, testimony and breath in narrative analysis, this study showcases how Black preservice teachers navigated regularized surveillance and abandonment as part of student teaching practicum.

The authors argue that, in response to their treatment, these Black preservice teachers created resistance strategies as a way to fill the mentorship void and sustain their own future teaching careers.

The literature on Black preservice teachers does the critical work of examining how they experience their racial, linguistic and gendered identities in the classroom; however, this study focuses on their experiences with white cooperating teachers – an underresearched area in the past 10 years.

Purpose – We share experiences from the research process that expose the shortcomings and flaws of the different research production review mechanisms. Our aim is to highlight the resistance and paternalistic misunderstandings that characterise some processes when considering indigenous ‘subjects’.

Design/methodology/approach – This chapter draws upon examples from primary source material as the basis for analysis and discussion. These examples are drawn from academic reports, correspondence to authors and media accounts. The critical approach is influenced by the theoretical works that address the influence and infiltration of ‘commonsense’ understandings, and the resistance to alternative academic inquiry and interpretation of indigenous sports participation issues in Australia.

Findings – The structure, resources and mechanisms available to the dominant alliance of dominant groups serve to curtail and suppress alternative research efforts.

Research limitations/implications – The available examples are not drawn from the broad field. Indeed, they are limited to those available via research circles of colleagues. Any conclusions should be considered within the notion of context specific rather than any broad generalisation.

This chapter is concerned with the varied legitimizing discourses used by midwives to frame their identities in relation to their work. This sociological issue is particularly important in the context of an occupation, such as this one, that exists at the border of competing service claims. Drawing on 26 in-depth interviews, I use narrative analysis to examine the stories that midwives tell about their work. Through these women’s work narratives, I show the complex intersection of narrative, culture, institution, and biography (Chase, 1995, 2001; DeVault, 1999).